S.E.OoooOoOOoOOOOooOoooooO.

12 Oct

that's the idea!

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So many of my friends keep asking me what exactly I do at my new job I thought I would blog about it and spare my thumbs the agony of texting people the details.

I am the in-house editor at a small legal internet marketing company. The company exclusively deals with either lawyers or law offices. It’s a nice little niche. For those of you that read my previous post (“Working for the Weekend”) you’ll know I’ve delved into the legal realm head-first. Oh, and the term “moral turpitude” has replaced toxic tort as my favorite law phrase. The National Highway Traffic Safety Administration (NHTSA) has become my new best friend in learning alarming statistics, like the fact that a pedestrian is killed every two hours. And yes, learning such statistics has made me much more paranoid when crossing the street!

The company manages websites and blogs for a plethora of clients. Any web content gets run through my supervisor or myself. Sadly I’m strictly on-screen editing, which means I don’t get to make those nifty copyediting or proofreading marks I spent forever learning in college (Sorry, Lynne!). I’ve become reacquainted with the Track Changes feature in Microsoft Word and I’m about to begin comprising a style guide to follow since my wonderful mother and good friend Laura gifted me with the new edition of the Chicago Manual of Style and the Redbook Manual on Legal Style. For a punctuation perfectionist such as myself, it’s practically Christmas!

My main job is to edit all web pages and blogs before they go live. Besides checking for the usual punctuation and grammar errors, I also do a bit of search engine optimization, which is commonly referred to as SEO. According to my favorite source, Wikipedia, SEO is “the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” Now, how does one get around to achieving that? Well, by doing a little optimizing, or which may “involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

In plain English, that means I’m working with Google Analytics to see what keywords and terms are being searched for regarding a certain topic. Based on that, I incorporate those keywords within webpages and blog posts to help the page get higher visibility on Google (let’s be honest, the only search engine that matters). I’m also doing a significant amount of linking to different news articles and websites to help index and promote the blog or website I’m optimizing. I also tag the posts with relevant keywords and/or phrases. It’s pretty fun, ’cause I’m a big nerd.

I’ve also started writing content for different webpages and blogs, a few of which have gone live. I’m not sure if I should post links to them on my personal blog, so I won’t for now. It’s really exciting though, particularly since I didn’t think I would begin writing anything until I worked at least a month or so.

And now, a bit of self-promotion, or rather, the promotion of my husband. We’ve recently been plowing through season one of “Arrested Development” and to celebrate, he drew Tobias. Enjoy!

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One Response to “S.E.OoooOoOOoOOOOooOoooooO.”

  1. Marisa October 13, 2010 at 1:53 PM #

    Larissa! What a cool job! I did a lot of similar stuff when I worked for a skylight company through college. Fascinating all the science involved with website maintenance and promotion. Congrats! -Marisa

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